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Leveraging Technology Potential
Blueprint for Leveraging IT
Integrating Digital Strategy
Business Case for Tech Investment
Building Ownership of Change
Building CIO Organization
Enabling CEOs
Building New Markets
Increasing Readers’ Engagement
Building Scale for Social Enterprise
Strategy for Sports School
Scaling Agri-Tech Business
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What roles does sales play in a business' success?
In The Media
How I Have Helped Organizations & Individuals
SWITCH: Sales Transformation for Strategic Advantage
Switch is focused on business-to-business sales transformation and promotes customer success as the key to a company’s success.
My Philosophy
I believe that every person and every organization is different and this is the reason why they face unique challenges.
Coaching
Be a world class company in your chosen industry and domain. Always set new standards for the others to follow. Even if you are in one geography, even if you in beginning of your journey, being world class should be your DNA.
Self Development
Customer Centricity as Central to success of any organization. Build Win-Win approach to the market.
Consulting
Build a vision to take your focus area and passion to next level. Passion and Right Vision will inspire you to your full potential.
Coaching
Work as an institution and not a collection of individuals. Let the working be driven and engagement be driven by Institutional Experience.
Self Development
Broaden your learning areas. Get experience and understanding of perspectives from multiple dimensions.
Grateful for the wonderful thoughts from readers
from those whom I have known and those who discovered my book
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For leaders beyond sales & marketing
Srini has written an excellent book. I love the way he interspaces stories and learning. He covers a good breadth of sales-related topics and all the important ones. The book is easy and a great read. It has learning for anyone who is in corporate role or aspires to be. I think this book will appeal to leaders beyond sales and marketing. -
Innovative and Professional Approach
Srini brought an innovative and professional approach to positioning and building Infosys during its fastest growing phase. Srini promoted building of a strong team and institutional approach in delivering marketing campaigns. His vast experience in the role and other responsibilities he has held are captured in this book. -
Selling to Human Beings
Switch brings back a basic yet often forgotten fact about Sales that you ultimately are selling to human beings. The central themes of the book are: solving customer problems with the solutions that you have, working with customers as strategic partners and advisors, cultivating them over a period of time.